PROJECTS / FRESHLY DROPPED

1 Overview

Freshly Dropped

Making healthy cooking accessible and exciting

Info

Solo project

Timeline

June 2024 - September 2024

Role

Research, visual design

Conceptual mobile app design

Cook right, eat healthy

In a nutshell...

Freshly Dropped, a health-focused recipe box delivery service, allows users to discover healthy recipes, offering the flexibility to either purchase ingredients independently or have fresh, precisely portioned components delivered straight to their door.

The problem is...

We’re so busy that we can’t cook!

I’ve noticed young adults these days have little time to cook home meals. Lack of confidence in cooking skills also make us repeat a short list of easy and usually unhealthy food. People prefer grabbing a quick meal at fast-food restaurants or preparing instant food. In extreme cases, some folks just skip meals altogether!

So what do we do?

Make cooking less intimidating and more rewarding

Looking into this problem, I’ve discovered that people often do have the desire to seek out new recipes and cook for themselves. To bridge the gap between inspiration and actual results, we could streamline the process of finding easy-to-follow recipes and getting fresh ingredients to cook with.

Designed for you

Enjoy recipes that fit your lifestyle and dietary needs

Freshly Dropped recommends recipes that align with your specific needs—whether you’re lactose-intolerant, vegan, pescatarian, or managing high blood pressure.

Enjoy effortless meal planning

Have full control of your recipe box deliveries

Tired of meal planning stress? Why not plan entire weeks in advanced? Freshly Dropped’s easy scheduling feature takes the hassle out of meal planning, helping you maintain a healthy diet even with a busy schedule.

Let’s Cook Together!

Discover real cooking results from your peers

Dive into our special section featuring reviews with videos and pictures from fellow home cooks. See how others have enjoyed their recipe boxes and vote for the most helpful reviews.

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Research

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Prototype

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Future Steps

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What I Learned